Search Engine Marketing

The Perfect SEO Strategy For 2013

by Clint Butler on January 21, 2013

When Creating An SEO Strategy Use Quality Information

When I frist started doing search engine optimization a bit over four years ago I didn’t really have an seo strategy. And to be quite frank I really didn’t think I need one at the time.

But as I grew within in the industry I learned that mapping out the processes I am going to implement with my seo techniques was just as important as the techniques themselves. Because without a plan we are just spinning our wheels and getting lucky. And we don’t want to depend on luck, we want to depend on skill.

So you go out and buy a course or two on search marketing. Or you talk to an seo consultant in hopes of learning seo basics. And you notice something that all of them have in common. They all tend to contradict each other. And at the same time they all say the same thing.

Build a website
Put content on it
Get links
Rankings increase
Traffic builds
Make money

If it was really that simple everyone would be doing it though right.

The fact of the matter is that Google and Bing are waging war on marketers online. But not just any marketer. They are targeting the lazy ones. The ones that are looking for a payday by any means necessary. And they are getting really good at it.

Take Google for example. When they released the Panda and Penguin updates they manage to all but shut down thousands of websites. Which in the eyes of someone who is trying to build a website based off high quality content is a good thing. All of those sites that were able to build thousands of backlinks using automated tools are disappearing slowly.

And the content on a majority of those sites was really thin. Borderline garbage in my opinion.

So The Guru’s Are Teaching A New SEO Strategy

What is happening now is that all the people who made all of those courses are changing their tune.

They are trying to tell you that content is the new seo. And to be quite frank that is a bunch of horse crap.

High quality content has always been at the cornerstone of search marketing and always will be. But the courses of old were sold based on one promise.

To rank your site with the least amount of work possible. They were marketing to Homer. And he doesn’t want to work all that much. After all making money online is supposed to be easy right?

But the fact of the matter is that high quality content coupled with a solid link building and social media presence have always worked. And today they will continue to work. And in the future, they will work as well.

Follow This SEO Strategy For 2013

Pick a domain name: If you already have one that is great but if not take a couple things into consideration. First, what is your product? What is your service? Are you trying to create a brand around a company or you? Second, exact match domains still work. Anyone that tells you different was building crappy sites that Google hated. I and several other successful seo’s are still using them with great results.
Optimize your website for success. Remember to use the meta tags properly. The title tag is by far the most important. The description tag should have your keyword in it as well, but use this as an ad to get the click. The keyword tag is still used by Bing. But they are looking at it to find spam sites. So if you use it only add relevant keywords and not garbage. Also, make sure you enter your site into Google Webmaster Tools and Google Analytics. I know, I know, the scary Google is watching your site and could be mean to you. This is alarmist B.S. spewed out by those who are using spam techniques to promote their site. Besides, if you site is made available to spider, they have all that data anyway. So why not see how they view your site.
Create high quality content. This is the hardest part for lazy people. So they pay for articles, or they use PLR content on their websites. Guess what, it doesn’t work for the long term. And even if you do get traffic it won’t be long before the search engines shut that off. Take the time to write some good stuff. Or if you like video, create a video blog. Just make sure its yours and not some garbage you copied from the net.
Syndicate your content on social media sites. Now noticed I said syndicate and not spam. You have to take the time to write a good description of what value your social media followers are going to get from your site. Don’t just run around dropping your link like some idiot. I hate those people. And all they manage to do is wreck good traffic sources. Just ask the folks over at Empower Network who have to cloak their links now to get their stuff onto Facebook. Its not because the site is bad, or that the offer is bad (I am a member by the way). Its because all the people that joined figured that spamming the net was a good way to go. They didn’t bother listening to the training on how to properly market. And if they did, they sure as hell didn’t implement it. Thus they ruined the reputation of the product. Don’t like them PLEASE!!!
Build links to your content from other sites. Ok, this is where your common sense is going to have to kick in. You can still use blog comments to get backlinks to your site. They do still work, but they are looked at in a different way. You need to comment on sites that are actually related to your content. Those that say it doesn’t work anymore were just leaving comments everywhere. So leave your comments on related sites. And do guest posts on sites that are looking for content. Not just any ole blog or website will do though. Chose some that are in your market. And already have traffic. This will help increase your branding, your traffic, and your rankings.
Rinse and Repeat. Stick to the basics and what is working. Shiny objects are there for one thing. To get your money. Keep it in your wallet unless you are ready to move on to another marketing method. Don’t buy something just to buy it. Chasing magic buttons will never make you money.

In conclusion….

I know that I was a little in your face on this post. And quite frankly its because sometimes we need it. I know I do. There is nothing better then having someone care enough about your success to forgo worrying about your feeling. Straight talk is where its at. This is your business after all.

I hope you enjoyed the content and if you have any questions, like always, leave a comment and ask. And be sure to opt-in to my mailing list and get more content that can help you along.

P.S. If You Need A System to Help You Get in Front of More Prospects (and even profit from people that DON’T want to Join. Click Here to See What I Mean

Live The Dream 3 – Rising Stars Recognized

by Clint Butler on October 20, 2012

Mark Harbert and The Bluesman of MLM

When it comes to watching other people succeed in their business these two guys are truly inspirations to the internet marketing community. Mark Harbert and Frank Marino started out a bit less then a year ago with their online marketing. Today they are very successful internet marketer and online network marketers who are currently living their dreams.

Here are some tips that they shared

Frank has generated tons of leads in the system. Since partnering up with Mark he has generated over 10000 leads and in five and half months he has made over 350 sales all creating a residual income. Mark stated that having a mastermind partner was the greatest advantage that they have. Being able to link up with Frank and bounce ideas off of each other is one of the biggest things that lead to their success.

Frank emphasized that you have to have a plan. They remarked that they created a plan six months ago and worked together to meet that goal. If they had not created that plan they would not have been successful.

Mark stated in a heartfelt and emotional speech that you need to connect with your “why”. You need that drive to succeed. You need to dig deep down in your soul and find that why. That is going to be your fuel to succeed. They both remarked that they were both dead broke six months ago. And having that “why” is a big reason for their success. Make a decision now to succeed.

Norbert added to the conversation by saying that we are not independent entrepreneurs. He stated that you can’t do your business on your own. You have to have partners, someone to hold you accountable. You need someone to push you, and you need someone to push to breakthrough. He stated that it seems like people have to be in absolute rock bottom to take action. Sometimes we don’t fully appreciate the situation that we are in. Take the cues that are being given to you. And wherever you are at in life, make it worse in your mind. Take it out to the worst point or situation you could be in. Maybe that will drive you to action.

A partner will keep you from getting there. Mark added that you need to get passionate about your business.

What Are They Doing For Marketing

Blogging was where they started. Using search engine marketing they started building an online presence. They were able to generate 60 to 70 leads a day using this method. But when Google changed the rules they lost a lot of that momentum.

Today they are using YouTube to generate leads. They offered two tips.

1) Get your video ranked on Google. Its a lot easier to get a YouTube video ranked. Make sure you put a 500 word description on your video with keywords inside your video. If you put an article there it will stick there longer than with a short video.

2) Make sure you optimize your video. File name, title, description, tags.

3) You don’t have to post a video everyday. But when your just starting out do good keyword research. Post on purpose (learn how here) to rank for keywords so you can get traffic to your video.

4) They recommend that you do video’s that have your face in it. This helps build relationships with your viewers. Don’t be afraid to get your face in there. Don’t worry about what other people say. Your making money and they probably arn’t.

5) Be real, don’t fake things

6) Grab their attention right away. Get in the video, be yourself but be your best self. Inspire trust and authority. Don’t turn into someone that your not. You don’t have to be a salesman. Not everyone is going to like you, it ok, your looking for people who connect with you.

7) They recommend that you use the Google keyword tool for your research. They recommend that your using the exact match function in the tool.

They closed the session by saying that you have to take action. Get the passion to succeed and you will.

P.S. If you enjoyed the article please click Like below!!

SEO Trends In 2012

by Clint Butler on August 19, 2012

What Is Happening To SEO?

There have been many changes to search engine optimization this year. Bing has been integrating Facebook into their search results. And the search powerhouse Google is changing its rankings monthly now.

This is causing great concern to those that are trying to get free referral traffic. And there are many seo company businesses that are failing because they cannot adapt.

But that doesn’t mean that you should try to find some other way to market online. As a matter of fact, its a good thing.

Its good because now your high quality content will not have to compete as much with low quality sites. But there in lies the key. Your content has to be of high quality and your going to still need back links. But now, your backlinks need to be more diverse and of higher quality.

Why So Many Changes?

Ever since the advent of search engines and online marketing there have been people who learned how to game the system. There was everything from keyword stuffing to massive backlinking programs. These wwere all designed for the sole purpose of gaining a greater ranking in the search results. More specifically, to get a site on page one.

Unfortunatley in the early days it was really easy to do. And it didn’t matter if the site was even worth a darn. As long as it was on page one for a great search term people could make money hand over fist. But that left a bad search result for the consumer. And people were beginning to get frustrated over the fact that they had to filter through these bad sites in order to get the right information.

So engines like Bing and Google began optimizing their programs in order to do one thing. End search.

Meaning they wanted to be able to provide a service that resulted in the user finding what they wanted the first time. After all if a search engine couldn’t do this then what good are they?

Thus updates like Panda and Penguin are needed in order to combat the marketers.

So What Now?

This infographic helps to detail the major trends in the industry that have taken place.

It would do you well to pay attention to the different aspects of search that are changing. If only to be able to adapt as new changes are rolled out by Google. This will make your online marketing efforts more effective.

P.S. If You Need A System to Help You Get in Front of More Prospects (and even profit from people that DON’T want to Join. Click Here to See What I Mean

Article Marketing After Google Updates

by Clint Butler on October 4, 2011

Google Panda Didn’t Completely Kill Article Marketing But It’s On Life Support.

Article marketing is a tried and tested method of generating links and ultimately its great to generate leads. In order to employ this tactic all you need to do is find a topic, write an article about it that includes a link or two, and publish it on several article directories. Or, more accurately, you pay someone else to do all that for you and just provide the link destination and anchor text.

And up until recently article marketing worked and it worked very well. Because it got results for relatively little cost there were many proponents of the strategy.

The problem is, article marketing has lost much of its potency due to the Panda update. When Google’s change began targeting low quality content sites, in one stroke wiped most article directories from the SERPs and has robbed them of nearly all of the link juice they used to pass on.

This was not unexpected, or unfair to article marketers. Because the vast majority of content published on article directories was indeed low quality. This low quality content had no other purpose than to generate long tail traffic for the directories and links for the content writers. It certainly didn’t aim to fulfil user’s informational needs in all cases, and so its disappearance from SERPs was actually praised by many.

What it means now is that marketers that have been using article marketing as part of their linkbuilding activities will need to find a new channel to generate easy and keyword-rich links.

So what does this all mean? Well its simple really, it means that you need to change how you submit your articles to the directories. And more importantly which ones you choose to submit them to. You need a plan that optimizes the content that you have created in such a way that allows it to be repurposed in a small number of high quality sites rather than thousand of low quality ones.

The Whole World of SEO Is Asking the Same Question: Massive or Individual Article Marketing?

To make a wise decision about article marketing I would like to point out the advantages and disadvantages of massive article marketing submissions vs individual publications.

(1) Massive Content Blasts

Advantages: The biggest advantage is that you invest less time and get more backlinks.

For example, you can write one article and blast it to 50 directories . So, you submitted an article and got 50 publications with your backlinks inside. This is a lot of backlinks.

And a lot of backlinks means that you can get better ranks for your keywords within quite a short period of time.

I can tell you that the vast majority of SEO providers, companies and services are selling massive submissions. You can easily impress a client with a big number of backlinks, a frugal price and a good boost in ranks.

Disadvantages: Google knows that content blasts have become its weak point, and Google Panda update is just the beginning.

Google understands that content blasts are its weak point. Because when the links that are inside the content that are published on sites with different IPs, site owners, different age and history of the site – this looks pretty natural to Google. This resulted in its reputation measuring algorithm being manipulated.

Google Panda update started to focus on this but clipping the results of your massive blasts. For example, you blasted an article to 50 blogs and on the initial stage you get very nice results. But over time Google will chop down all these 50 articles into a smaller number. Which means that the number of backlinks you have in the end gets smaller as well. And you can lose position in the search engines.

Google isn’t super good at clipping the results of massive submissions at the moment. But their approach to taking care of this issue is smart and correct. Now that they saw great results from Google Panda update about massive submissions, they will focus even more efforts on this approach. It will take time, but strategically the effect from massive submissions will decline more and more.

(2) Individual Publications on Trusted Sites

Advantages: maximum SEO safety, long-term article marketing results and direct traffic.

You can use this approach even for the sites that are just 1 day old, without getting into the SEO spam scan from Google. This is the safest approach one can use right now.

The SEO quality of this type of backlinks is tremendous, because you are choosing the sites with reputation, age and trust. 2-3 backlinks from the site of this level will be of a much higher value, compared to hundreds of backlinks from the sites that have nearly no reputation in the eyes of Google.

Finally, you get direct traffic from your articles, not just the backlinks. Because your they are posted on quality sites they are bringing in more traffic then they would if they were posted on lower quality directories. If you write interesting content, you will get direct visitors from these sites to your site. Because these sites have traffic and your article on this site will get traffic as well.

Disadvantages: more work (yeah I know you hate work lol), takes longer to see the results.

Obviously it takes time and effort to submit one great article to one great site, then another great article to another site, etc. That is why you will not get hundreds and/or thousands of backlinks overnight.

And, on the first stage, the results of rank improvement aren’t that impressive. It can take up to several weeks of hard work with creation and publication of articles on trusted sites before you can see the ranking improvement.

What Article Marketing Choice is Better?

I believe, and many other SEO specialists will agree, that massive submissions are on a sliding trend in SEO.

They still currently work but not as good as they used to, but they still give results. Sometimes – very impressive results.

SEO providers still love using them because they give quick results and the price is expensive. And it means that whenever you come to a SEO company that has a big portfolio of different strategies, they will do their best to convince you that massive submissions are cool.

There area a lot of service providers in the SEO market who are not ready yet to get away from article marketing massive submissions because other strategies need more resources. That is why you will not often hear about other strategies that need more time and effort, because SEO companies do not want to lose potential clients in this economy.

However…

Despite all the above mentioned, the market is changing right now.

If we take into account the famous Google Panda update with their clipping of backlinks from massive submissions, and that Google will not stop on this – then the strategy of individual publications becomes a realistic way out for SEO providers and people who want to push their sites high in ranks.

Should We Quit Massive Submissions?

In the short-term scope, no. Massive content submissions are still working. But it is absolutely critical that you get used to the new type of SEO. SEO where quality matters more than numbers. When you are looking not only on the PageRank of the site, but also on the traffic and visitors that this site is getting. SEO that is actually very close to media marketing.

As with every new trend, it will take some time to get used to this new model. But after you get used to it, after you see the results, after you understand how safe and natural it is – you will agree that this approach is the best you can use for your sites and for the sites of your team.

Think about the future of your SEO today. Before the market has changed so critically that your article marketing falls out from it.

Regards,

P.S. If You Need A System to Help You Get in Front of More Prospects (and even profit from people that DON’T want to Join. Click Here to See What I Mean

Use Google For Your Inbound Network Marketing

by Clint Butler on September 11, 2011

In are haste to rush to the internets top site, Facebook, we as network marketers have forgotten about the inbound network marketing tools that Google provides us. Its not that we don’t know or about them (or maybe it is), its that at times we get tunnel vision and fail to realize that there are other games in town that we need to be prepared to explore when we have come to master the method we are currently employing.

What is inbound network marketing?

First, I believe that I owe you an explanation of what I mean by the term inbound network marketing. As you may or may not have been aware of, traditional marketing techniques of network marketing have hit the back burner, thus resulting in the establishment of a stale an ineffective method of reaching consumers. As a result of this change in the marketing environment, you need to shift your focus to to attract people who are actively searching for your product online. This is where inbound network marketing comes in to play.

Inbound network marketing describes the challenges your customers are facing on a day to day basis, and what types of solutions to their problems that they are looking for. I know you have heard this before from the “guru’s,” they have all told you that you need to solve people’s problems, provide them solutions. Inbound network marketing as a result takes advantage of the way people communicate on the internet and conduct research. You as a business owner need to take advantage of this and tap into search engines, blogs, and social networks to provide answers where your target audience is searching.

Google tools for marketing.

1) Google Adwords: So we all know that Google PPC is probably the one advertising system that can make you loose your shirt in about .03 seconds if you don’t know what your doing. But, if you take the time to learn this tool, you can bank everyday. To be simple in my description to those that are unclear, this tool allows you to create ads and target specific keywords. As people search those keywords, the ads appear in the search results or on other people’s websites as part of their display services. I want to warn you again, but not scare you off, Google Adwords costs can get out of control if you don’t know what your doing so buy a course and at the very least read their step-by-step guide.

2) Google Documents for inbound network marketing are awesome because you can use it to interact with your customers or prospects. This service will provide you with free online documents that can be accessed from anywhere and the most powerful option is that they can be shared with your team and edited by them as well if you wish. Think of the possibilities this presents if you working together to promote the same company or funded proposal, you can collaborate on ads, techniques etc. etc.

3) Google Keyword Tool: I probably should have started off with this tool because keyword research is the most misunderstood aspect of marketing online, and it is the most important if your doing search engine marketing. On a site like mine, this really isn’t a big deal for the site itself, but if I was targeting my company, the Numis Network, then keyword research becomes very important. I could do a whole training on keyword research so I won’t delve into it right now, but don’t ignore this tool.

4) Google Alerts is a free tool used by marketers to monitor brand names, industry terms, or your competitors website. Play with this one, I use it to monitor technology news to keep abreast on the latest news. Plug in your companies name into a Google alerts and you can stay up to date on what other people are saying about your company.

5) Google News for inbound network marketing is yet another whole training in and of itself. My recommendation is to daily, do a search for your company. Find out the latest news about it or network marketing as an industry, doing this will provide you some great content to write about.

6) Google reader is a free tool that helps you stay up to date with what’s going on in your industry. It’s a great tool for coming up with content ideas and engaging with your community in industry related conversations. Use Google reader to subscribe to your favorite blogs rss feeds and instead of running all over the net, they are all in one place.

7) Google Places should be used by you to get your business found on local search results on both Google search results and Google Maps. This will increase your visibility, get you more traffic and best of all its a free traffic source.

8) And finally I am going to end with Google +, here is my Google Plus Profile, and this service is Google’s attempt to answer the popularity of Facebook. Its a new social network that can drive traffic to your site via social media and search engine traffic. As of the last time I checked, Google+ is missing a business pages feature, but as I understand the information coming out of Google HQ this option is slowly going to become available.

Ok, so I know there a lot of tools that I detailed to you, but don’t get crazy and think that you need to get all of them employed right this very moment. If your doing Facebook marketing are your primary method stick with it, don’t let your inbound network marketing efforts get sidetracked.

But remember that Google is offering some great free inbound network marketing tools that you can employ and overcome that number one object we hear everyday and we ourselves use, I can’t afford to buy the tools to get started.

Regards,

P.S. If You Need A System to Help You Get in Front of More Prospects (and even profit from people that DON’T want to Join. Click Here to See What I Mean

Strategy for Internet Marketing Laid Out

by Clint Butler on September 11, 2011

There are a large amount of people doing small business internet marketing who run some unprofitable websites or internet businesses with no short or long term strategies. Some people do not have any goals, while some seem to jump from one make money online ’business opportunity‘ to another.

Some internet marketers treat their internet marketing business like a hobby, and yet expect to earn some good checks from it because they truely don’t know the large amount of work that is involved in an online business

To succeed online, you need to apply some strategic internet marketing techniques.

Depending on your interests; it is a good idea to engage in a business that has a long term potential, which means that you will need to have long term goals with the business.

Strategic marketing is not randomly buying some cheap recycled 300,000 email leads or guaranteed hits.

Strategic marketing is also not about pointlessly placing banner ads all over the internet.

Strictly relying on free classified ads or surfing for traffic will also not bring you any guaranteed long term success. Yes, these marketing tactics mentioned above may work in some instances for some business types; but they can’t be considered as strategic marketing campaigns just by themselves.

So, what is strategic internet marketing?

Strategic online marketing is basically about having a promotion plan that employs effective and proven marketing devices to get high converting results for your internet marketing business.

You mast use a list of selected marketing plans that are effective; and you must make sure that you perfect your skills in these strategies in order to make them effective.

The first thing you will need to do is to establish your advertising budget. You must establish how much can you spend per week or per month.

Every promotion for your business must have a purpose and it is critical to track the results of each and every advertisement. Tracking your ads means that you can then identify the strategies that are bringing the best results for your advertising dollar.

After you have identified the ads that are working, you can allocate more money towards those. By tracking your ads, you can also find out which ads are not working, or which ones need adjusting.

The key to strategic internet marketing is to constantly improve your marketing strategies, by making them more effective.

You must track your marketing campaigns and ads otherwise you are simply ‘operating in the dark’ and this will not bring you any success in marketing. You are simply throwing your money away.

So, which marketing strategies actually work?

There are several proven marketing strategies that can guarantee you success in online marketing if you apply them consistently.

1) Writing and submitting articles

Article marketing is an effective and cheap way of promoting your business. Writing articles builds your credibility and also drive plenty of targeted traffic to your site, all for free. Remember when writing that spun articles are not nearly as valuable as unique content so never use spun articles on your own site.

2) Pay per Click Advertising (PPC)

PPC is the fastest way to get traffic to your website. However, to make this strategy successful and cost effective for your business, you must educate yourself about keyword selection and bidding for your keywords. If you don’t take the time to properly learn PPC, it can become the fastest way to loosing a lot of money.

3) Start Your Own Ezine

This is most likely the most powerful marketing technique on the internet. Having your own list of subscribers to send a newsletter to on a regular basis is a powerful way of expanding your business. In order to effectively use this method however, you are going to have to be able to provide a consistent amount of quality information. The easiest way to accomplish this is by getting people in you market to write for you. There are tons of people out there who would love the opportunity to write about any subject you can think of, its only a matter of seeking them out.

4) Viral Marketing

Another very popular and effective marketing strategy for your business. You can give ‘stuff’ away that people can use and put links to your web site in it.

Information is a powerful tool in marketing. Give people rights to share the ‘stuff’ with their friends and email lists. In the long term, this will build a lot of traffic to your website. This information can be in the form of an ebook, a video series, your imagination really is the limit. These days a lot of marketers are creating applications for the iPhone and other smartphones. For a relatively small investment whose to say you can’t do the same, thus driving traffic to your offers or your list.

5) Linking

One way or reciprocal linking is critical to your online success. This tactic takes time to develop, but it is well worth your effort. Search engines assess the importance of your web site by the number of incoming links pointing to your site. You can build one way links by articles writing and submitting and also participating in relevant forums etc. You can also do blog commenting on high PR blogs in your niche, this passes on a backlink to your site. Just remember, don’t fall into the trap of using some software to cheat the system. No, Google isn’t everywhere, but eventually the spider will catch on and your ranking will pay the price for it.

6) Search Engine Optimization

This is another long term marketing tactic for your business. Your pages must be fully optimized for the search engines. The most inexpensive and targeted traffic you can receive will come from high search engine rankings. This strategy plays right in line with link building, which is considered off-page SEO. By following a few simple rules and guidelines you can get your site ranked for tons of keywords even if your only optimized for one.

Stop taking your internet marketing business aimless and start to apply a solid strategy that will guarantee you success and wealth.

Regards,

P.S. If You Need A System to Help You Get in Front of More Prospects (and even profit from people that DON’T want to Join. Click Here to See What I Mean

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Search Engine Marketing

The Perfect SEO Strategy For 2013

When Creating An SEO Strategy Use Quality Information