End Of The World Is Near, Marketing Zombies To Fear
Since the first zombie movie was ever created people ahve been asking if they could ever be real. I mean if you think about it, its not really that far fetched of an idea right. As a matter of fact, they even have zombees flying around a state near you.
But to tell you the truth those are NOT the zombies that I am referring to.
I don’t know about you but I love TV show “The Walking Dead“.
If you haven’t watched it… don’t walk, run to Amazon to buy the first season. You can thank me later.
It’s all about Zombies!
But what I want to talk about isn’t that type of Zombie.
I want to talk about Internet Marketing Zombies. Let’s call them “Walkers”. They are aimlessly reacting to smells; trying to feast on whatever opportunity they see near.
Unfortunately the fait for these Walkers is always the same. They end up getting shot, stabbed, or worse… wondering the forest until they rot to pieces.
But your not a Walker… you’re a Survivor. And as a Survivor you have to do things a little bit differently… otherwise you run the risk of being bitten…
Which always leads to one place.
Becoming a Walker.
So let me start by asking you this…
Do you think it’s better to go after a big competitive market or a small niche market with no competition?
Here’s how Walkers would react…
They see one person that’s alive and they all begin gathering as a herd. All trying to rip apart this one person. Much like what happens in IM when a new trick, tactic, or loophole is exposed. Everyone gathers around this one opportunity. The problem is there is not enough meat on the bone for everyone.
I was once a Walker… that is until I discovered the “antidote“.
It’s the difference between wondering the forests looking for flesh to feast on, and surviving long enough to find the sanctuary of the living.
Whoo! I barely got out of there.
I almost got snatched up by a W.S.O.
a Walker Shiny Opportunity…
Boy are those hard to get away from at times. All it takes is a scratch and the virus can spread. Removing all normal brain function causing you to wander from opportunity to opportunity to feast…Each time only getting a little meat… but never enough.
But what if there was a cure. An “antidote“.
During a Marketing Zombie Apocalypse we have two choices as a survivor. We can spend our time scavenging house to house. Trying to find enough food to survive. Before they are overrun by Walkers.
We can follow the map we found that will lead us to the sanctuary of the living.
It’s not easy to get to.
There are W.S.O.s everywhere that we have to avoid. You may have to go hungry for a few days or weeks. But the sanctuary is filled with food.
You would think it would be too competitive. But there is more than enough. No need to fight for scraps.
And it’s protected from Walkers. Once you are there you can sleep in peace. Knowing that when you wake up there will be more food than when you went to sleep.
This is how it is when you go into a BIG market.
Yes there is competition, but there is more than enough for everyone. Both of these choices take the same amount of work.
The second choice is scary because it requires you to cross the river of the dead. And the only way to cross this river is by having the “antidote“.
Otherwise you could become infected while crossing.
But we have a plan:
Locate Friends and Family.
Use The “Antidote” and Cross The River.
On the map we have four main sanctuaries we can go after.
This is where 99.9% of all online sales are made.
(Fitness, weight loss, wellness, organic, homeopathic, etc.)
(Investing, real estate, budgeting, credit, marketing, etc.)
(Travel, fashion, cars, homes, etc.)
*(Marriage, dating, divorce, romance, etc.)
Each of these sanctuaries have more than enough land for us to make a home.
Beep. Beep. Crrshhhcrrr.
The radio starts to pick up a transmission.
“Attention… any survivors that can hear this… make your way to the… crrshccrrr… to the “Health” sanctuary… we have plenty of food, supplies, and medicine… I repeat we have have plenty of food, supplies, and medicine…. crrrshcrrr”
It’s time to gather our things…
Our friend, Frank, has been bitten.
A herd of Walkers got to him… they used a W.S.O. to lure him in…
He’s been bitten but there is still time.
We need to give him the “antidote“. It’s his only chance at long term survival.
A Walker’s bite will infect you with the “tactical” virus…Which takes over the hosts brain turning them into a Walker.
Inside your survival kit you will find two syringes labeled *strategic* antibodies. You must inject one in yourself and one in Frank. Once he has it in his system it will stop the transformation process from happening. And will protect you from being bitten in the future.
The “antidote” is STRATEGY… Walkers feed off of tactics.
Here’s the difference between a strategy and a tactic. Tactics are short term, immediate, and die quickly. Things like link wheels, exit pops, direct linking ads etc…
They are used with no regard to the bigger picture. But strategy is evergreen. It clarifies what tactics fit.
You can reach the sanctuary of the living without being turned into a Walker. When you understand the difference… it’s like waking up from the dead. You can finally see clearly what pieces fit in your business and which you can ignore. You know exactly the path to travel and what tools and vehicle you will need.
But most importantly what pieces to avoid at all costs.
And day-by-day you will travel closer to the comfort of a sanctuary. Knowing that every morning you will wake up with more, protected. Because there is plenty to go around. But in order to stop fighting over the scraps. You must travel to one of the BIG sanctuaries and have the *strategic* antibodies to protect you along the way.
Before you venture on your journey alone…
You will need this.
Don’t you hate season finales having to wait to find out what’s going to happen?
So let’s fast forward a bit…
We’ve arrived at the “Health” sanctuary. The message we heard over the radio was right. There is plenty of food, supplies, and medicine. We also found our friends and family. We can now pick out a space to make a home.
It’s been a long journey… but we can finally rest knowing that we are protected from Walkers and we will have more than enough food. As soon as you and Frank injected the “antidote” the changes were immediate.
Frank was his old self. No longer did the W.S.O.s distract you… In fact you learned to use the right opportunities along the path to help ensure you would arrive. We had a plan, a strategy, and it worked.
It’s now your turn to broadcast on the radio…Let’s hope we can find more Survivors before they become Walkers.
The path to surviving the Marketing apocalypse is simple.
Pick a BIG market that you can serve… inside a big market there are smaller niches.
These big markets can support thousands and thousands of marketers.
(In fact, one smart Survivor is making 11 million a year with 1 silly e-book… but we’ll talk about that next week.)
And best of all traffic opportunities are abundant. Traffic is much easier in bigger markets.
Your goal is to take care of your people in that section of the bigger market.
These are your Friends and Family.
The “antidote” is *strategy*.
Strategy clarifies which opportunities will help you serve that market better.
You see tactics focus on the trees, but never fully see the forest.
The difference between running a business with the “antidote” is profound.
One leads to respect, trust, and community.
The other leads to initial cash (hopefully)… but never enough to survive long term.
I hope you enjoyed reading this series as much as I enjoyed writing it.
Make sure to review the “Marketing apocalypse Survival Kit” here.
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