Today I have some important information I would like to share with you that just might help you create better websites with effective web pages that accomplish more of what you are trying to achieve in marketing as it relates to conversions.
“Landing Pages” are super targeted web pages where advertisers have their paid traffic sent to – and the goal is usually HYPER FOCUSED on getting conversions.
They do what we do – they get traffic from an exact keyword phrase and the goal is to convert the traffic into customers!
We can learn a lot from advertisers and apply some of those same “conversion” principals that help get a better return on their investment.
Hey – it’s great to be #1 in the search engine and get lots of traffic but what is your conversion rate?
You may notice that I mention search engine traffic a lot on my site.
That is because SEO is really my passion when it comes to marketing online.
Most people have left it out of their marketing plans in the past year or two when Google changed the way it ranks site.
I took it as a personal challenge to kick butt!!
Besides, search engine traffic is the most targeted traffic you can get….but.
What if your visitors are NOT BUYING or CLICKING or doing whatever it is you want them to do?
It means that your conversion rate sucks!
That’s a big waste of traffic!
OR maybe worse yet – what if there IS NOTHING for them to do on your page to make you money! You can’t build a list without an opt-in form for example.
OH NOOO, You Forgot About Conversions On Your Pretty New Site!!!
Well, I just ran across a couple of web pages from Google that can help.
Now they are intended for it’s Adwords advertisers, but they are also helpful for those of us who get lots of search engine traffic (or any traffic for that matter!).
Both help pages are MUST READS and have lots of tips that can help you improve the conversion rate and the effectiveness of your highest traffic “money pages” – which may technically NOT be a “landing page” – but should have a lot in common with a well made landing page!
Here are the 2 help pages – I highly suggest you read both of them.
I actually printed them both out – they’re both worth reviewing again later!
How do I create a high quality landing page?
Landing page and site quality guidelines
That second help page with the guidelines is especially revealing – in fact – the recommendations from them for their advertisers can also be used to help us with SEO because Google is basically telling us what they like and DO NOT LIKE about web sites!
Doing less of what Google doesn’t like is a worthwhile strategy for anyone who depends upon them for traffic!
Reading these help pages reveals a lot of how they think and will help us make pages that do better!
Well, I hope you find that helpful!
I know there is more to converstions then just reading a couple posts from Google.
Color choice, button size, wording, placement of your opt-in boxes.
It all affects your conversion rates.
But we want to get started fast and those two links are the best place to get the basics covered.
After all basics are the most important aspect of anything we do online.
Forget to apply them and you might as well get a job!
If your pages have a well defined conversions goal and you will see your conversion rate increase thus making more money!