The Inbound Marketing Process

by Clint Butler on September 17, 2012

What Is Inbound Marketing?

I have been banging my head around tons of search engine and social marketing processes for a couple years now and have heard the term inbound marketing several times. Now I understand what it is, even understand the basic concepts of how it works. But I have run into quite a few people who don’t get it or tend to over think the whole process. Where I really love to follow the KISS Principle.

So with this simple definition and the use of a great info graphic I thought I would help some people grasp really what it is. This serves two purposes. One, it breaks down a subject that people have written 100 – 200 page books about into easy terms. And two, it really is a cool info graphic

Ok, so lets get started.

First I need to define inbound marketing, or as Seth Godin refers to it, permission marketing.

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Simple huh, I can’t believe I don’t charge for this stuff! I should write a book entitled “Internet Marketing for the Moron” Being a moron myself sometimes I feel I especially suited to be a subject matter expert by now right? LOL

Ok so search engine optimization, social media marketing, video marketing are all really methods of inbound marketing. The concept is simple enough, its the execution that take a bit of time. And truth be told if your looking to get rich quick on the internet please go back to your day job, because those days are over.

Alright, so we now know what inbound marketing is, take this time to look over this graphic and see how to actually do it.

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P.S.S. By the way if you want some training on different marketing methods, give it a second an my site will redirect to you the best system on the internet.